BRAND CHALLENGE

Change perception of TJMaxx from an off-price also ran to a treasure hunt destination.

PLATFORM SOLUTION

Convert diehard fashionistas to proud “Maxxinistas” by celebrating the better brands at better prices at TJMaxx.

Brand campaign case study

Video Content/TV, Online

Video Content/TV, Online

 In-Store, Online, Mobile

In-Store, Online, Mobile

 On-property content

On-property content

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